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Economic Development 

The Internet is a critical component of your municipality's marketing mix.  Site selection consultants do their initial research on the web and many communities don't get a first look if their website is hard to find or is unprofessional.  Providing advanced tools to help analyze available sites, workforce demographics, markets and competitors can sometimes even seal the deal.

MWS can help you take the important first step of creating web content that sells your community and establishes your brand identity on the Internet.  We specialize in adapting existing marketing themes and collateral material to the web.  We can also provide advanced tools that help you market properties, available land or events.

These projects demonstrate our ability to establish municipal brands on the web:

Wheeling, Illinois

The Village of Wheeling, Illinois is aggressive in marketing its community.  The Village has over twelve million square feet of industrial space and continually leads nearby communities with its low vacancy rate.  The site that we developed for the Village includes a helpful listing of available buildings and sites as well as detailed demographic and planning information.  On this project, we worked from existing collateral material to create a consistent marketing theme across all outlets including web advertising at Crain's Chicago Business..

Northville, Michigan DDA

The City of Northville's Victorian-themed Downtown competes with several local malls and entertainment venues.  We developed a separate website for the Downtown Development Authority to feature the downtown merchants and market the many concerts and other activities.  We also developed a virtual walking tour that includes every downtown merchant, their business hours and special Internet-only promotions they may be running.  An administrative system allows the City to easily maintain the data.  We've also developed an affinity program to help leverage the buying power of the downtown merchants and to provide an easier way for them to get onto the web.

Wood River, Illinois

When a BP/Amaco refinery closed in this Riverbend community east of St. Louis, the City had to rev up an initiative to bring new and diverse businesses to the community.  we worked with a local graphics design company to leverage an existing marketing them to the web.  The website features information on enterprise zones, average daily traffic statistics on area freeways, and current development projects.

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